Visiting the redesigned iseptaphilly.com is a great way to start your journey of must-see places and hot events across the Philadelphia region. Discount perks for SEPTA pass holders makes for fun travel on SEPTA, too.
“We’ve added a Twitter feed, a page focused on top area destinations and attractions and how to get there on SEPTA, and our blog- We’re Getting There – that allows for user comments,” said SEPTA Director of Marketing Elizabeth Bradford. “We also added a Resources page that includes information on the SEPTA app and on other useful transit tools, and we’ve incorporated Google Transit into the Plan Your Trip and the search feature.”
The re-launch of iseptaphilly.com still incorporates the Instagram feed; a content page highlighting local happenings (which are now shareable, can be downloaded to a calendar and with one click the visitor can plan his or her trip) and how to get there on SEPTA; and contests. The site is also optimized for mobile use.
iseptaphilly.com premiered in 2012 as the centerpiece of the authority’s ISEPTAPHILLY branding campaign. The original site included how-to SEPTA videos and it solicited and showcased customer generated videos and reasons why they choose to “SEPTA Philly”. In 2014, the site experienced a slight refresh for SEPTA’s 50th Anniversary.
In addition to managing iseptaphilly.com, SEPTA’s Marketing Department also maintained septapassperks.org, a site launched in 2006 to house details on SEPTA’s Pass Perks loyalty program. “We had a goal to grow the program and we knew we couldn’t do so with the existing Pass Perks site. At the same time, we wanted to make iseptaphilly.com more dynamic,” said Bradford. “We incorporated Pass Perks, which can also be shared via Twitter and Facebook, into the ISEPTAPHILLY site. Now, we no longer have to manage, and more importantly, no longer need direct customers to two different sites.”
iseptaphilly.com acts as a sales tool for Pass Perks. Pass Perks Partners include the Philadelphia Union, Phillies, Sixers, Kimmel Center, ZipCar, Irish Pub, Franklin Institute and Philadelphia Zoo.
For more information on how to “SEPTAPHILLY”, visit http://www.iseptaphilly.com.