Overview
We’re unifying the Market-Frankford Line [L], Broad Street Line [B], Norristown High Speed Line [M], and the routes 10, 11, 13, 15, 34, 36, and 101 and 102 into a single, easy-to-use network with new maps, signage, and communication: SEPTA Metro. Our goal is to make these vital lines accessible and easy-to-use no matter who you are, what language you speak, or how well you know SEPTA.
Responding to Riders
Over the years, we’ve received a lot of feedback about our signage and communication needing improvement. Led by SEPTA’s Citizen’s Advisory Council (CAC) and Youth Advisory Committee (YAC), we spent three years researching the problem. We talked with thousands of riders, employees, and advocates about what challenges they faced and what could be better.
The result? A new, accessible vocabulary – colors, letters, numbers, and pictograms – that can be understood no matter who you are, or what language you speak. These will be used in new maps, new signage, and new digital tools that are easier to use, read, and understand.
Vision and Goals
A system that can be understood by new and long-standing riders alike.
Design for accessibility and universality.
Build off what works, but not at the expense of ease of use and comprehension.
Allow for growth and flexibility over time.
Use terminology and language that speaks to riders, not SEPTA staff.
Promote network thinking through changing perceptions and improved communications.
Got questions? Below are a few answers to the questions we often hear. If you have more, email us at customerservice@septa.org.
What’s the Latest?
You may have seen some beautiful new signs at the new Drexel Station at 30th Street. There’s a lot more where that came from, but right now we’re still just focusing on getting the word out.
Building a Lifestyle Transit Network
As part of our 12-year capital investment program, we’re making stations accessible, acquiring new vehicles, investing in communications, and upgrading services for our buses, Metro, and rail to deliver on our vision of easy to use, frequent, and integrated transit.