SEPTA Metro is more than just new signage. We took a fresh look at how our services – and even our internal organization – can be structured to support SEPTA Metro with dedicated staff and resources.
Saying “subway, elevated, and trolleys,” or “The Market-Frankford Line, Broad STreet Line, Media-Sharon Hill Lines/Routes 101 and 102, Norristown High Speed Line, and Routes 10, 11, 13, 15, 34, and 36 Trolleys” is not easy, even if you’ve lived in Philly your whole life. While these lines may look different, they all provide the same type of service: frequent, affordable, and around-the-clock. We know the term “Metro” is new to Philly, but it does the job. Plus, think of what you can do with all the time you’ll save by saying it!
Naming Hierarchy
“the B”
Broad Street Line
Verbal Name
Lines can be referenced to as simply their letter. No need to say “the B Line”
Transition Period Line Name
To be used as a reference during interim period of public introduction/education
“the B2 train”
Northbound
Fern Rock Transit Center
Service Pattern Badge
Identifies Service Patterns within Line increasing accessibility to all riders
Cardinal Directions
Emphasis on direction of travel allows for quick recognition of important info based on each line’s unique routing
Terminal Station
Consistent use of Terminal Stations provides further clarity about the direction of each service pattern
