Unification and Reorganization

SEPTA Metro is more than just new signage. We took a fresh look at how our services – and even our internal organization – can be structured to support SEPTA Metro with dedicated staff and resources.

Saying “subway, elevated, and trolleys,” or “The Market-Frankford Line [L], Broad Street Line [B], Media-Sharon Hill Lines [D]/Routes 101 and 102, Norristown High Speed Line [M], and Routes 10, 11, 13, 15, 34, and 36 Trolleys” is not easy, even if you’ve lived in Philly your whole life. While these lines may look different, they all provide the same type of service: frequent, affordable, and around-the-clock. We know the term “Metro” is new to Philly, but it does the job. Plus, think of what you can do with all the time you’ll save by saying it!


Naming Hierarchy

B

“the B”

Broad Street Line

Verbal Name

Lines can be referenced to as simply their letter. No need to say “the B Line”

Transition Period Line Name

To be used as a reference during interim period of public introduction/education

B2

“the B2 train”

Northbound
Fern Rock Transit Center

Service Pattern Badge

Identifies Service Patterns within Line increasing accessibility to all riders

Cardinal Directions

Emphasis on direction of travel allows for quick recognition of important info based on each line’s unique routing

Terminal Station

Consistent use of Terminal Stations provides further clarity about the direction of each service pattern

SEPTA's transit system hierarchy:

SEPTA includes 3 networks: Bus, Metro, Regional Rail.

Metro consists of 6 lines: L (L1), B (B1, B2, B3), T (T1, T2, T3, T4, T5), G (G1), D (D1, D2), M (M1)


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